The CMO Role and signs you need an experienced outsourced CMO
Are these areas missing from your executive team?
The CMO’s role is to advise the CEO and other executives how best to expand markets, increase awareness, build loyalty, drive engagement and grow revenues. The high-level marketing leader is responsible for creating the “voice” for the organization through the brand experience. Ultimately, these efforts will lead to greater profits and overall brand value.
Creating a powerful position statement and value proposition should not be done in a vacuum. It needs to include the insights of solid data and facts vs being guessed upon by the company’s executives. Knowing how to get this information and use it in all phases of the planning process takes experience and the expertise of a strategically thinking experienced marketing person.
This expert resource does not have to be a full time and expensive position within your organization. It is likely that your organization can benefit from the part time use of this CMO function which could help you plan your executive team in the future without the huge initial cash outlay.