Business owners are well aware how marketing can be vital to their success. Yet according to a survey I recently came across, many business owners look at marketing as something they know they need but just can’t get themselves to do.

Over the last couple of months I have talked to several CEO's of professional service firms and in manufacturing, and there appeared to be a common theme in these discussions. As they evaluated their senior team and internal resources, they realized that they lacked a marketing voice at the table and started to see and understand that this missing skill set was holding them back from making their company goals. This seems to be a prevalent issue with small and mid sized B2B firms.

It is a fact that most B2B brands invest more in sales and product than in brand marketing. The reason for this is that superior specs and personal relationships is all they needed to grow their business.

When was the last time you reviewed your position statement? If it hasn’t been for a while, this is something that you should do before you look at future message strategy and communications - both internally and externally.

 Outsourced CFO’s, IT and HR specialists are all very popular resources today. But the one area that can have the most impact on a business is often overlooked

Statistics that all B2B businesses today should know. According to a recent survey from Demand Gen Report of B2B Buyers.

A high percentage of business owners  are not aware of a key business indicator called “Net Promoter Score.” So much has been written on its value and for good reason as it’s been proven with extensive research to be the best predictor of a business’ future brand success and profitability.

Question. What is the most often overlooked and underappreciated department of your business? I’d be willing to make a wager with you that it is your marketing department.

Does your website engage your prospects and provide the information they need to want to reach out to you and learn more about your company?

 

How communication strategies can set you apart from the competition. If your message does not stand out, how do you separate yourself from your competitors?