The Outsource CMO > Case Histories/Strategies > Hydro-Massage

Hydro Massage Products

A manufacturer and seller of custom jetted and air bathtubs, this company totally missed their mark in the marketing of their products prior to our involvement. They positioned and promoted themselves as a healthy alternative “Your Health our Passion” which was totally off the mark of what they provided and was a “me too” position. Through our research, we discovered a differentiating and compelling means of communicating which was how “Hydro Massage works with me to create a made to order bathtub that pinpoints my exact pain which no other manufacturer can do with jetted, air, soaking or Revive Oxygen Therapy tub”.

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