Did you know that of the thousands of seats available to be on the board of directors of Fortune 1000 companies in the United States, only 26 of them are currently occupied by individuals holding the title of CMO or its equivalent? Those were the numbers I ran across in a recent report from Spencer Stuart, one of the top executive recruiting firms in the nation.

But the news wasn't all bad for marketers. An accompanying survey of more than 250 senior marketing executives found about three-quarters (73 percent) expected that marketers will become more prevalent on boards in the coming years. Asked in what areas marketers might bring the most value to the board, the top answer was consumer/client insights at 42 percent, which are critical in developing strategies that make a difference in a company's plans. Next was digital technologies (AI, social media, etc.), at 40 percent.

Problem is, many companies simply don't have the resources, either financially or staffing wise to maintain a professional marketer who can provide that high level thinking necessary to grow a business. That's where the value of having an outsource Chief Marketing Officer, working in concert with top management, can help drive marketing strategies as well as all-important digital tactics all while helping to build or if necessary, re-position the brand.

If this sounds like a situation your own company or one of your clients may be facing, I invite you to learn more about the strengths, value and marketing perspective that I can provide serving as an outsourced Chief Marketing Officer. Bring me 'to the table' and discover how my proven brand building experience can lead to strategies and insights designed to successfully guide a company's growth.