We have learned over the past few months the importance of data when it comes to making economic and health related decisions.  For a while there, the country was hanging on every word spoken by Dr Fauci, and what was it that he always preached?  

You must go by the data.  

Dr Fauci also stressed that gut feelings or off-the-cuff decisions are generally not a smart way to make critical decisions. 

Too often, I see businesses of all sizes and categories making important marketing decisions by gut feel or off-the-cuff.  The results are almost always disappointing. But the companies that are able to track, manage and successfully evaluate data to guide their marketing decisions consistently deliver better results to the bottom line.

If your business or ones that you currently advise have a message strategy and a marketing plan that was conceived and implemented internally, without benefit of sound data to guide the process, you likely don’t have marketing represented in the C Suite or executive team. 

As an Outsource Chief Marketing Officer, I can be the link between evaluating market data and developing a truly effective communications strategy to guide your marketing initiatives. Give me a call or send me an email with no obligation and we can discuss how I can help develop more effective results for you.