Do you know your company's Net Promoter Score? More important, do you know why this is important for your business? If you are not familiar, much has been written on the subject and has been proven with extensive research to be the best predictor of future brand success and profitability. Don't take my word for it, this is according to many successful companies including:

• Bain and Company
• Apple
• Southwest Airlines
• GE
• American Express

The net promoter score is a very simple formula that measures:

• Your customers or client’s loyalty and 
• How likely they are to recommend your business

It sounds simple, but the impact to your business is powerful.

No matter if your business is retail, consumer, B2B, large or small, knowing your Net Promoter Score, and knowing how to use the findings to incorporate into your operations and marketing plans can pay incredible dividends now and down the road.

Incorporating NPS can be a key component to unlocking your brand's potential.  I incorporate my clients NPS into my research and planning. Once we have a baseline number, I then identify ways for my clients to improve their scores, which means higher brand value and greater profits. If you would like to learn more or know of someone who could benefit from utilizing these strategies, feel free to call or email me.

I offer a 2-hour free marketing assessment meeting where you or your client will get an honest assessment of your current sales and marketing efforts along with some recommendations with no financial commitment on your part. Thanks for taking a look.